Deep Dish Research: Founder & Principal, Dina Shulman​
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Hi, I’m Dina. And I’ve got a lot to talk about.

I was the kind of kid who always asked “Why?”  And “Because” never satisfied me. 
I just kept asking questions and probing until I got the answers.

Today, as founder and director of Deep Dish Research, I marvel that I make my living 

doing what I love most: asking questions and having meaningful conversations. 

Long before I’d even heard of qualitative research, my natural curiosity led me on a 

fascinating career path, which has prepared me to go deeper in my work now.

As an actor, I studied storytelling, character development and human behavior.

As a therapist, I learned to listen, establish trust quickly and ask the right questions.

As an MBA, I studied marketing, product development and entrepreneurship.

As a strategic planner and brand strategist, I managed qualitative and quantitative 

research, earned my moderator stripes and became a voice for the consumer.

In other words, I understand your business needs. I understand your customer’s needs. 

And I speak both your languages. So, let's start a conversation...




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