I recently completed a first project with Dina and while I was confident that she’d do a solid job, she exceeded my expectations! This was a mobile project that had a lot of moving parts and a tight timeframe. Dina guided me through the process, helped me select the best approach for the target audience and kept the project running seamlessly. Dina is an expert interviewer and facilitator. Her therapist background makes her well equipped to ask the “right” questions, identify meaning in participant responses and re-engage with them to elicit thoughtful, honest responses. Throughout the project, Dina really listened to my needs and understood my challenges for this particular project, which resulted in high-quality insights that we are using in so many different ways. I have recommended Dina to many colleagues and I look forward to working with her again.
Petra Leone Steriti Director, Customer Experience Wiley (formerly John Wiley & Sons Publishing)
Our experience working with Dina was fantastic. She took the time to really understand our needs and then designed and moderated focus groups that delivered tangible, actionable results. The insights she uncovered directly influenced product design and marketing strategy. She was thoughtful, efficient, professional, affordable and just plain cool to work with. I’m looking forward to working with her again.
Christie Hurst Director of Product and Market Research Angie’s List
I first met Dina through a mutual friend, and soon after, the fortune of our chance meeting was revealed. Dina proved a quick study when she came on board a federally-sponsored research project that included ties to academia. As the project progressed, Dina did not hesitate to do whatever was required to ensure the project was completed successfully, including traveling to multiple sites throughout the country to conduct in-person focus groups and cognitive interviews with clinical trial participants. Dina’s background as a therapist equipped her with the skills needed to administer standardized scales in development with requisite neutrality so as not to bias the results on sensitive subject matter. In addition to her commitment to professional delivery of a quality product, it is a pleasure working with Dina and her easy-going, capable manner.
Tonya Hays Former Assistant Director, Survey Research Center UCLA