Experience
DEEP DISH RESEARCH  (Formerly Dina Shulman Consulting)                                                                          August 2012 - present
Clients include: Angie’s List, Wiley Publishing, Nestle Waters, Argosy University, DeVry University, Added Value(Acura,VPI), Carbonview Research (Nutella, Rich's Baked Goods), Halverson Group (McDonald’s, VF Outlet), Cadence Research (Salix Pharmaceuticals), InSite Vision/UCLA, Oxford University Press, Brand33, Sparketing Research, KNow Research, Ogilvy Behavioral Health, Six Degrees
2014 MRA SOUTHERN CA EDUCATION RETREAT: Moderated panel on Mobile Research 
2017 QRCA CONFERENCE PRESENTATION: Tapping into the Creative Processes of Hollywood and Broadway
2017 QRCA VIEWS COVER ARTICLE: Tapping into the Creative Processes of Hollywood and Broadway (Summer 2017)

HALL & PARTNERS | Qualitative Research Consultant                                                                                  Jan. 2012 – August 2012
Freelance:  2011 – 2012
Clients include: Sony, Google, The Getty Museum, Toyota, Blue Shield, Volvo, West Virginia University
·       RESEARCH: Creative development, positioning/messaging, brand audit, product development, exploratory
·       MODERATING: Focus groups, IDIs, TDIs, Ethnography, online discussion boards, mobile
·       PROJECT MANAGEMENT: Managed multiple projects from screener/discussion guide development to analysis/report
·       INTEGRATED QUAL/QUANT PROJECTS: Worked closely with quant on multiple projects

INDEPENDENT MARKETING STRATEGIST                                                                                                                      2009-2012
Clients include: Hall & Partners, The Broad Stage, LA Festival of New Musicals, City at Peace/The Possibility Project,
Beth Malone: So Far, Hoboken to Hollywood (LA Ovation Nominee) and individual professional actors
·       MARKET RESEARCH: Qualitative - positioning, branding, segmentation, exploratory
·       STRATEGIC MARKETING: Established and developed grassroots marketing strategies for audience development
·       ONLINE MARKETING: Increased brand identity and awareness through strategic online marketing plan with emphasis
         on social media; initiated video production for online newsletter, Facebook, website and magazine
·       EVENT PLANNING: Organized and managed hospitality for events including Mikhail Baryshnikov

DAVID & GOLIATH | Senior Strategic Planner  (Promoted from Jr. Planner in 2 ½ yrs)                                                   2004-2009
·       MARKET RESEARCH: Managed primary research projects (positioning, brand tracking, copy testing, and new business);
         worked closely with research companies in development of screener, discussion guide and final analysis; moderated
         focus groups for Kia Motors America and new business
·       CREATIVE STRATEGIC PLANNING: Wrote creative strategies based on consumer insights from primary and secondary
        research; developed marketing strategies and approved tactical programs with integrated communications
        team for brand campaigns; supported new business ventures (Automotive, CPG, spirits, insurance, casual dining, etc.)
·       PRESENTATIONS: Developed and delivered presentations (for audiences up to 50) to Kia marketing team
         and partners up to the CEO; briefed multi-discipline creative teams for national and retail advertising

NETCENTIVES CUSTOMER LOYALTY SOLUTIONS | Market Analyst                                                                                    2001
·       MARKET RESEARCH: Provided marketing analyses for pioneer of customer rewards network; evaluated market
        profiles and business opportunity for various target markets

TAPCAST, MOBILE COMMUNICATIONS PORTAL FOR TEENS | Silicon Valley Startup | Marketing Manager                  2000
·       MANAGEMENT: 5th employee; hired and supervised teen staff for seven-channel teen web site
·       MARKET RESEARCH: Conducted teen focus groups to determine product development and marketing strategies
·       DIGITAL: Developed and managed national pilot study that led to a successful launch; analyzed participant
        feedback and navigation issues
·       STRATEGIC MARKETING: Developed strategic relationships to increase traffic and target the school communities;
       created competitive analysis and company positioning to be used for acquisition purposes

CLINICAL SOCIAL WORKER | YOGA TEACHER                                                                                           1993-98, 2001-2004           
·       CLINICAL THERAPIST: Provided individual, family and group therapy to adolescents and their families
·       MARKET RESEARCH: Conducted focus groups to explore adolescent behavior and determine future programs
·       PUBLISHED WRITER: Published in social work textbooks and journals
·       SPEAKER: International Narrative Therapy conference and continuing education seminars
·       YOGA TEACHER: Group, private, kids, family yoga; combined yoga and therapy at Kaiser Out Patient Psych Unit

EDUCATION

SANTA CLARA UNIVERSITY, MBA

UNIVERSITY OF CHICAGO, MA in Social Work

NORTHWESTERN UNIVERSITY, BS in Theatre

POSTGRADUATE CERTIFICATE IN NARRATIVE THERAPY, Evanston Family Therapy Center


** Advanced Member of QRCA (Qualitative Research Consultant Association)
** SoCal QRCA: Co-Chair (2016 - 2018), Secretary (2015)